TRANSSION Holdings is committed to becoming the most popular provider of smart devices and mobile services for consumers in global emerging markets. The company is best known for its high-quality multi-brand smart devices. Mobile phones are its core products, while it also offers mobile Internet services based on a self-developed operating system. TRANSSION’s brand portfolio comprises leading mobile phone brands in emerging markets, including TECNO, itel and Infinix, as well as Carlcare for after-sales services, oraimo for smart accessories, and Syinix for home appliances.
Transsion’s Mobile Brands
TECNO is a premium smartphone brand. Upholding the brand essence of “Expect More”, TECNO is committed to giving the masses access to latest technology at accessible prices, allowing the consumers to reach beyond their current limitations and uncover a world of possibilities. TECNO understands the needs of consumers from different markets and provides them with localised innovations across a product portfolio featuring smartphones, tablets, and feature phones. It is a major global player with presence in more than 60 countries and regions across the world, and it is also one of the top three mobile phone brands in Africa.
After years of expansion, the company has become a leading player in the mobile industries of global emerging markets. In 2019, TRANSSION sold 137 million mobile phones globally. According to IDC figures for 2019, TRANSSION ranks 4th in global mobile phone manufacturers with an 8.1% market share, 1st in Africa (52.5%), 5th in India (6.8%), and 2nd in Bangladesh (15.6%). TRANSSION was included in the “Top 50 Chinese Cross-border Brands” jointly released by Facebook and KPMG in 2018 for its outstanding performance and brand appeal across global emerging markets. In May 2019, TRANSSION won Twitter’s Top Influential Chinese Overseas Brand Award. TRANSSION Holdings was listed on the Shanghai Stock Exchange Star Board on September 30th, 2019.
TRANSSION’s three mobile phone brands TECNO, itel, and Infinix ranked 5th, 21st and 27th respectively among the TOP 100 MOST-ADMIRED BRANDS IN AFRICA, a ranking compiled by African Business (June 2020), a well-known Pan-African business magazine.
As a technology company deeply rooted in global emerging markets, TRANSSION has long been committed to working with local communities to create social value. In 2020, TRANSSION and its mobile phone brand TECNO, joined hands with the United Nations High Commissioner for Refugees (UNHCR) to support its global education program, Educate A Child (EAC). This will help improve education conditions and provide quality primary education to thousands of refugee children while simultaneously contributing to harmonious and sustained development of African society.
TRANSSION has made technology innovation one of its core strategies. TRANSSION has R&D centres in Shanghai and Shenzhen in China. Meanwhile, through in-depth and customized cooperation within the mobile phone supply chain, TRANSSION has achieved integrated innovation. TRANSSION has more than 1,600 R&D staff focusing on the development of mobile phone hardware, software, mobile Internet, etc. By continuously increasing R&D investment, TRANSSION has strengthened its differentiated product competitiveness and expanded its competitive advantage in localized technology innovation in emerging markets to improve user experience and create value for consumers.
Based on the needs of local users, TRANSSION has conducted extensive technology research in the fields of AI voice recognition, visual perception, dark skin photography algorithms, intelligent charging, super-power saving, cloud system software, intelligent data engines, and 5G communication. In 2019, TRANSSION moved up to 45th place globally within the PCT (Patent Cooperation Treaty) with 476 applications, thanks to regular tech breakthroughs.
TRANSSION has established manufacturing facilities in several countries and regions, including China, Ethiopia, India, Bangladesh and so on. Moreover, Carlcare, TRANSSION’s after-sales service brand, has more than 2,000 service contact points (including third-party cooperation points), plus 7 large repair centres to provide professional and efficient after-sales service to its customers. Carlcare is a major electronic and home appliance product-service solution provider in Africa. With Google, Facebook, Microsoft, MediaTek, Orange, Vodafone, and other world-renowned companies as its strong partners, TRANSSION is set to continue its development at a steady pace.
African consumers use smart mobile devices as their primary way of accessing the Internet. As such, TRANSSION has implemented a development strategy which coordinates smart devices with mobile Internet to expand its leading advantage. According to IDC Mobile Phone Tracker，2020Q3, TRANSSION has strengthened its leadership in the African smartphone market, with market share rising to over 40%. TRANSSION branded phones are equipped with an intelligent operating system based on secondary development and deep customization of the Android system platform, including HiOS, itelOS, and XOS (TRANSSION OS). Currently, TRANSSION OS is a mainstream operating system in global emerging markets including Africa. Within TRANSSION OS, the company has developed an app store, game centre, advertising distribution platform, phone master, and other related tools and applications.
At the same time, TRANSSION has established a strategic partnership with leading Internet companies such as Netease to develop and incubate mobile Internet products including apps for music, games, short videos, content aggregation and other media. This cooperation has generated 7 apps with more than 10 million monthly active users.
Currently, TRANSSION has a globalsales network covering more than 70 countries and regions worldwide, including Nigeria, Kenya, Tanzania, Ethiopia, Egypt, the UAE (Dubai), India, Pakistan, Indonesia, Vietnam, and Bangladesh.